From Honda.com:
The Honda brand earned its best-ever ranking in J.D. Power and Associates' Initial Quality StudySM (IQS) for 2011, finishing second among all surveyed brands, including premium makes, the company announced today. Honda also led the industry with seven models earning the highest initial quality ranking in their respective segments, including its top-selling Accord and Civic models.
The Acura brand finished third overall in the 2011 IQS.
In the manufacturing realm, the 2011 study recognized three Honda plants for superior quality, including Honda's newest U.S. auto plant in Greensburg, Ind. Honda Manufacturing of Indiana, producing the Civic Sedan, was one of only three plants around the world to earn the Platinum Plant Quality Award. The Suzuka, Japan plant, line 1, earned a Silver Plant Quality Award, Asia Pacific (tie), for production of Civic and Insight, while the East Liberty, Ohio, plant took home a Bronze Plant Quality Award, North/South America, for production of the Accord Crosstour, CR-V and Element.
"Creating products of the highest quality and value is the foundation of our business, and it begins with a deep understanding of the customer," said Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc. "These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organization—in R&D, in manufacturing and in sales—to exceed their high expectations of Honda and Acura."
Of the seven Honda models earning the highest initial quality score in their segment – the most segment leaders of any brand – five were manufactured in North America: the Civic (compact car); the Element (compact crossover SUV—followed by the CR-V in second place); the Accord (midsize car); the Accord Crosstour (midsize crossover SUV); and the Ridgeline (midsize pickup). Those five models were joined on the 2011 segment leader list by the Insight hybrid (compact car, tie) and Honda Fit (sub-compact car).
Read entire article here.
Stop by Tyrrell-Doyle Honda to find out more about the entire line of quality Honda vehicles.
Tuesday, June 28, 2011
Thursday, June 23, 2011
Find Out About the Honda Promise
From Honda.com:
This is an important time for you. You’re reviewing your short list and deciding which Honda is right for you. And you may be concerned about the availability of your next Honda vehicle. Should recent events impact the vehicle of your choice, we’ve developed special options for you until your new Honda arrives. To learn more about your options, contact Tyrrell-Doyle Honda.
This is an important time for you. You’re reviewing your short list and deciding which Honda is right for you. And you may be concerned about the availability of your next Honda vehicle. Should recent events impact the vehicle of your choice, we’ve developed special options for you until your new Honda arrives. To learn more about your options, contact Tyrrell-Doyle Honda.
Thursday, June 16, 2011
Honda Accord Drives On Toward One Million Miles
From Honda.com:
Honda fans can follow 'Million-Mile' Joe's journey on Honda Facebook Page
Joe of Norway, Maine is anything but average. While the typical driver clocks about 14,000 miles per year, Joe does that in about three months. Joe's 1990 Honda Accord has taken him nearly 1 million miles over the past 15 years, a feat that speaks to the reliability of his Honda as well as the dedication of its driver to reach this unique milestone. As Joe approaches the one million mile mark this fall, Honda fans can follow his journey on the Honda brand Facebook page starting today with an introductory video.
Joe's million mile journey is a showcase for the reliability of Honda automobiles, a quality that has been a part of the automaker's DNA for over 50 years. Joe's model, the Accord, continues to lead industry reliability rankings and recently was named Best Resale Value in its class by Kelley Blue Book's kbb.com. Additionally, the Accord has been named to the prestigious Car and Driver 10Best list a record 25 times.
"Joe's journey is a testament to his Honda's reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc.
Honda wanted to tell Joe's story because of his astonishing driving habits and detailed record keeping. Joe drives an average of 62,500 miles a year and began keeping detailed records at around 300,000 miles. Joe has taken more than 661 photos of his odometer. Joe's dedication to his Accord is known throughout the small town in Maine were he resides.
New content featuring Joe's pursuit toward hitting 1 million miles will be featured on Honda's Facebook page throughout the summer. Joe is expected to cross the 1 million mark in September.
Read entire article here.
Stop by Tyrrell-Doyle Honda for more info on the Honda Accord.
Honda fans can follow 'Million-Mile' Joe's journey on Honda Facebook Page
Joe of Norway, Maine is anything but average. While the typical driver clocks about 14,000 miles per year, Joe does that in about three months. Joe's 1990 Honda Accord has taken him nearly 1 million miles over the past 15 years, a feat that speaks to the reliability of his Honda as well as the dedication of its driver to reach this unique milestone. As Joe approaches the one million mile mark this fall, Honda fans can follow his journey on the Honda brand Facebook page starting today with an introductory video.
Joe's million mile journey is a showcase for the reliability of Honda automobiles, a quality that has been a part of the automaker's DNA for over 50 years. Joe's model, the Accord, continues to lead industry reliability rankings and recently was named Best Resale Value in its class by Kelley Blue Book's kbb.com. Additionally, the Accord has been named to the prestigious Car and Driver 10Best list a record 25 times.
"Joe's journey is a testament to his Honda's reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc.
Honda wanted to tell Joe's story because of his astonishing driving habits and detailed record keeping. Joe drives an average of 62,500 miles a year and began keeping detailed records at around 300,000 miles. Joe has taken more than 661 photos of his odometer. Joe's dedication to his Accord is known throughout the small town in Maine were he resides.
New content featuring Joe's pursuit toward hitting 1 million miles will be featured on Honda's Facebook page throughout the summer. Joe is expected to cross the 1 million mark in September.
Read entire article here.
Stop by Tyrrell-Doyle Honda for more info on the Honda Accord.
Tuesday, June 7, 2011
Special College Grad Financing at Tyrrell-Doyle Honda
Stop by Tyrrell-Doyle Honda to see the great deals available in the Dads & Grads Sale. Ask about the Special Financing Programs for College Grads.
Sunday, June 5, 2011
Honda's "The Super Civic Quest" Debuts
From Honda.com:
Today, "The Super Civic Quest," the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page. Players are uniquely rewarded for their clue-solving with Facebook® Credits and Amazon MP3 music downloads.
While taking part in the quest, players will get a look at the five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civics—one for them and one for their best Facebook friend. Facebook Credits rewards will be fulfilled by Wildfire, a leading provider of social media marketing software.
"We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch," said Alicia Jones, social media strategist at American Honda Motor Co., Inc. "The Civic quest is a colossal endeavor taking digital engagement to another level."
The quest leverages the five characters from the Civic campaign and centers around Cesar, the champion luchador. A video on the Honda Civic Facebook page and Honda YouTube channel tells how Cesar lost his Civic somewhere in the "interwebs" and needs help finding it. Players are then prompted to start the quest by accessing the app on the Honda Civic Facebook page.
This custom-built game, produced with the help of Hooky Interactive, exposes players to a variety of original content, including an augmented reality game, gigapixel photo, a QR code and a video mosaic puzzle.
Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube. A few clue examples:
Using the Shazam smartphone app, players will "shazam" each of Cesar's videos on his Honda YouTube channel playlist to find the next clue. (Alternate non-smartphone dependent clues are also available.)
On someecards, players will look through custom, Civic character-themed cards to locate the next clue.
On a custom-built parody of a Russian Civic website, players will translate the copy to reveal the next clue.
To support the quest, there is targeted Facebook media, dedicated search campaign, YouTube promoted videos and Gen-Y, college-focused PR outreach. In addition, a partnership with SocialVibe will deliver in-game engagement ads to popular Zynga social games such as Café World and FarmVille.
"We knew that to break through this crowded space we needed to create a unique and engaging experience that resonated with our extremely digital-savvy target. There have been a lot of branded games, but none quite like this. We created seven Web films, content for 30 unique sites and apps, 30 badges and even our own augmented-reality app. We hope this blows people's minds—while giving them a deeper understanding of the cars and campaign," said Jason Sperling, SVP, GCD at RPA, Honda's long-standing agency of record.
The multiplatform campaign features Aiko, the ninja; Cesar, the luchador; Jack, the urban woodsman; Mitch, the zombie and Teeny, the monster and is composed of five TV spots ("Apartment," "Woodsman," "Zombie," "Ninja," "Monster"), print placements, out-of-home, home-page takeovers and display advertising.
Read the entire article here.
Today, "The Super Civic Quest," the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page. Players are uniquely rewarded for their clue-solving with Facebook® Credits and Amazon MP3 music downloads.
While taking part in the quest, players will get a look at the five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civics—one for them and one for their best Facebook friend. Facebook Credits rewards will be fulfilled by Wildfire, a leading provider of social media marketing software.
"We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch," said Alicia Jones, social media strategist at American Honda Motor Co., Inc. "The Civic quest is a colossal endeavor taking digital engagement to another level."
The quest leverages the five characters from the Civic campaign and centers around Cesar, the champion luchador. A video on the Honda Civic Facebook page and Honda YouTube channel tells how Cesar lost his Civic somewhere in the "interwebs" and needs help finding it. Players are then prompted to start the quest by accessing the app on the Honda Civic Facebook page.
This custom-built game, produced with the help of Hooky Interactive, exposes players to a variety of original content, including an augmented reality game, gigapixel photo, a QR code and a video mosaic puzzle.
Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube. A few clue examples:
Using the Shazam smartphone app, players will "shazam" each of Cesar's videos on his Honda YouTube channel playlist to find the next clue. (Alternate non-smartphone dependent clues are also available.)
On someecards, players will look through custom, Civic character-themed cards to locate the next clue.
On a custom-built parody of a Russian Civic website, players will translate the copy to reveal the next clue.
To support the quest, there is targeted Facebook media, dedicated search campaign, YouTube promoted videos and Gen-Y, college-focused PR outreach. In addition, a partnership with SocialVibe will deliver in-game engagement ads to popular Zynga social games such as Café World and FarmVille.
"We knew that to break through this crowded space we needed to create a unique and engaging experience that resonated with our extremely digital-savvy target. There have been a lot of branded games, but none quite like this. We created seven Web films, content for 30 unique sites and apps, 30 badges and even our own augmented-reality app. We hope this blows people's minds—while giving them a deeper understanding of the cars and campaign," said Jason Sperling, SVP, GCD at RPA, Honda's long-standing agency of record.
The multiplatform campaign features Aiko, the ninja; Cesar, the luchador; Jack, the urban woodsman; Mitch, the zombie and Teeny, the monster and is composed of five TV spots ("Apartment," "Woodsman," "Zombie," "Ninja," "Monster"), print placements, out-of-home, home-page takeovers and display advertising.
Read the entire article here.
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