From Honda.com:
Honda fans can follow 'Million-Mile' Joe's journey on Honda Facebook Page
Joe of Norway, Maine is anything but average. While the typical driver clocks about 14,000 miles per year, Joe does that in about three months. Joe's 1990 Honda Accord has taken him nearly 1 million miles over the past 15 years, a feat that speaks to the reliability of his Honda as well as the dedication of its driver to reach this unique milestone. As Joe approaches the one million mile mark this fall, Honda fans can follow his journey on the Honda brand Facebook page starting today with an introductory video.
Joe's million mile journey is a showcase for the reliability of Honda automobiles, a quality that has been a part of the automaker's DNA for over 50 years. Joe's model, the Accord, continues to lead industry reliability rankings and recently was named Best Resale Value in its class by Kelley Blue Book's kbb.com. Additionally, the Accord has been named to the prestigious Car and Driver 10Best list a record 25 times.
"Joe's journey is a testament to his Honda's reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc.
Honda wanted to tell Joe's story because of his astonishing driving habits and detailed record keeping. Joe drives an average of 62,500 miles a year and began keeping detailed records at around 300,000 miles. Joe has taken more than 661 photos of his odometer. Joe's dedication to his Accord is known throughout the small town in Maine were he resides.
New content featuring Joe's pursuit toward hitting 1 million miles will be featured on Honda's Facebook page throughout the summer. Joe is expected to cross the 1 million mark in September.
Read entire article here.
Stop by Tyrrell-Doyle Honda for more info on the Honda Accord.
Thursday, June 16, 2011
Tuesday, June 7, 2011
Special College Grad Financing at Tyrrell-Doyle Honda
Stop by Tyrrell-Doyle Honda to see the great deals available in the Dads & Grads Sale. Ask about the Special Financing Programs for College Grads.
Sunday, June 5, 2011
Honda's "The Super Civic Quest" Debuts
From Honda.com:
Today, "The Super Civic Quest," the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page. Players are uniquely rewarded for their clue-solving with Facebook® Credits and Amazon MP3 music downloads.
While taking part in the quest, players will get a look at the five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civics—one for them and one for their best Facebook friend. Facebook Credits rewards will be fulfilled by Wildfire, a leading provider of social media marketing software.
"We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch," said Alicia Jones, social media strategist at American Honda Motor Co., Inc. "The Civic quest is a colossal endeavor taking digital engagement to another level."
The quest leverages the five characters from the Civic campaign and centers around Cesar, the champion luchador. A video on the Honda Civic Facebook page and Honda YouTube channel tells how Cesar lost his Civic somewhere in the "interwebs" and needs help finding it. Players are then prompted to start the quest by accessing the app on the Honda Civic Facebook page.
This custom-built game, produced with the help of Hooky Interactive, exposes players to a variety of original content, including an augmented reality game, gigapixel photo, a QR code and a video mosaic puzzle.
Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube. A few clue examples:
Using the Shazam smartphone app, players will "shazam" each of Cesar's videos on his Honda YouTube channel playlist to find the next clue. (Alternate non-smartphone dependent clues are also available.)
On someecards, players will look through custom, Civic character-themed cards to locate the next clue.
On a custom-built parody of a Russian Civic website, players will translate the copy to reveal the next clue.
To support the quest, there is targeted Facebook media, dedicated search campaign, YouTube promoted videos and Gen-Y, college-focused PR outreach. In addition, a partnership with SocialVibe will deliver in-game engagement ads to popular Zynga social games such as Café World and FarmVille.
"We knew that to break through this crowded space we needed to create a unique and engaging experience that resonated with our extremely digital-savvy target. There have been a lot of branded games, but none quite like this. We created seven Web films, content for 30 unique sites and apps, 30 badges and even our own augmented-reality app. We hope this blows people's minds—while giving them a deeper understanding of the cars and campaign," said Jason Sperling, SVP, GCD at RPA, Honda's long-standing agency of record.
The multiplatform campaign features Aiko, the ninja; Cesar, the luchador; Jack, the urban woodsman; Mitch, the zombie and Teeny, the monster and is composed of five TV spots ("Apartment," "Woodsman," "Zombie," "Ninja," "Monster"), print placements, out-of-home, home-page takeovers and display advertising.
Read the entire article here.
Today, "The Super Civic Quest," the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page. Players are uniquely rewarded for their clue-solving with Facebook® Credits and Amazon MP3 music downloads.
While taking part in the quest, players will get a look at the five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civics—one for them and one for their best Facebook friend. Facebook Credits rewards will be fulfilled by Wildfire, a leading provider of social media marketing software.
"We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch," said Alicia Jones, social media strategist at American Honda Motor Co., Inc. "The Civic quest is a colossal endeavor taking digital engagement to another level."
The quest leverages the five characters from the Civic campaign and centers around Cesar, the champion luchador. A video on the Honda Civic Facebook page and Honda YouTube channel tells how Cesar lost his Civic somewhere in the "interwebs" and needs help finding it. Players are then prompted to start the quest by accessing the app on the Honda Civic Facebook page.
This custom-built game, produced with the help of Hooky Interactive, exposes players to a variety of original content, including an augmented reality game, gigapixel photo, a QR code and a video mosaic puzzle.
Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube. A few clue examples:
Using the Shazam smartphone app, players will "shazam" each of Cesar's videos on his Honda YouTube channel playlist to find the next clue. (Alternate non-smartphone dependent clues are also available.)
On someecards, players will look through custom, Civic character-themed cards to locate the next clue.
On a custom-built parody of a Russian Civic website, players will translate the copy to reveal the next clue.
To support the quest, there is targeted Facebook media, dedicated search campaign, YouTube promoted videos and Gen-Y, college-focused PR outreach. In addition, a partnership with SocialVibe will deliver in-game engagement ads to popular Zynga social games such as Café World and FarmVille.
"We knew that to break through this crowded space we needed to create a unique and engaging experience that resonated with our extremely digital-savvy target. There have been a lot of branded games, but none quite like this. We created seven Web films, content for 30 unique sites and apps, 30 badges and even our own augmented-reality app. We hope this blows people's minds—while giving them a deeper understanding of the cars and campaign," said Jason Sperling, SVP, GCD at RPA, Honda's long-standing agency of record.
The multiplatform campaign features Aiko, the ninja; Cesar, the luchador; Jack, the urban woodsman; Mitch, the zombie and Teeny, the monster and is composed of five TV spots ("Apartment," "Woodsman," "Zombie," "Ninja," "Monster"), print placements, out-of-home, home-page takeovers and display advertising.
Read the entire article here.
Thursday, May 26, 2011
2011 Honda Civic Tour Headliners Annouced
From Honda.com:
Celebrating 10 years of bringing the hottest acts in music across the country, American Honda Motor Co., Inc. is proud to present the 2011 Honda Civic Tour featuring blink-182 and My Chemical Romance. The annual summer concert series is marking its deca-versary by bringing back blink-182, the inaugural artist from the first Honda Civic Tour in 2001, along with My Chemical Romance for a 40-plus date nationwide trek beginning on Friday, August 5.
The Honda Civic Tour will offer tickets priced for maximum affordability for all fans, providing an awesome musical experience at an incredible value. Members of the blink-182 and My Chemical Romance fan clubs will have access to exclusive pre-sale tickets on Monday, June 6. Tickets go on sale to the general public beginning Friday, June 10 at Ticketmaster.com and LiveNation.com . Become a fan today and "like" the Honda Civic Tour Facebook profile to gain access to presale tickets on Wednesday, June 8 as well as tour updates, at www.Facebook.com/HondaCivicTour .
Since 2001, the Honda Civic Tour has provided over two million fans with an exclusive, interactive concert experience featuring up-close and personal access to their favorite bands, including Paramore, The Black Eyed Peas, Fall Out Boy, Everclear, Incubus, Good Charlotte, New Found Glory, Dashboard Confessional, Maroon 5 and Panic at the Disco. This summer's tour is expected to play to another 500,000 fans in total.
"With the tenth anniversary of the Civic tour and the launch of the all-new ninth generation Civic, the timing couldn't have been better to bring back one of the biggest bands from tours past," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc. "This year's lineup of blink-182 and My Chemical Romance is fun, exciting, hard-rocking and energetic - everything the Civic Tour has stood for over the past 10 years."
Read entire article here.
Celebrating 10 years of bringing the hottest acts in music across the country, American Honda Motor Co., Inc. is proud to present the 2011 Honda Civic Tour featuring blink-182 and My Chemical Romance. The annual summer concert series is marking its deca-versary by bringing back blink-182, the inaugural artist from the first Honda Civic Tour in 2001, along with My Chemical Romance for a 40-plus date nationwide trek beginning on Friday, August 5.
The Honda Civic Tour will offer tickets priced for maximum affordability for all fans, providing an awesome musical experience at an incredible value. Members of the blink-182 and My Chemical Romance fan clubs will have access to exclusive pre-sale tickets on Monday, June 6. Tickets go on sale to the general public beginning Friday, June 10 at Ticketmaster.com and LiveNation.com . Become a fan today and "like" the Honda Civic Tour Facebook profile to gain access to presale tickets on Wednesday, June 8 as well as tour updates, at www.Facebook.com/HondaCivicTour .
Since 2001, the Honda Civic Tour has provided over two million fans with an exclusive, interactive concert experience featuring up-close and personal access to their favorite bands, including Paramore, The Black Eyed Peas, Fall Out Boy, Everclear, Incubus, Good Charlotte, New Found Glory, Dashboard Confessional, Maroon 5 and Panic at the Disco. This summer's tour is expected to play to another 500,000 fans in total.
"With the tenth anniversary of the Civic tour and the launch of the all-new ninth generation Civic, the timing couldn't have been better to bring back one of the biggest bands from tours past," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc. "This year's lineup of blink-182 and My Chemical Romance is fun, exciting, hard-rocking and energetic - everything the Civic Tour has stood for over the past 10 years."
Read entire article here.
Thursday, May 19, 2011
Honda's "The Sounds of Civic" Contest
From Honda.com:
To celebrate the launch of the all-new, ninth generation Civic, Honda is sponsoring a creative songwriting competition called The Sounds of Civic, encouraging Facebook fans to submit and vote for original songs inspired by the 2012 Civic. The competition is now accepting submissions until June 5. Voting then begins June 8 and will run through July 17. Information on how to submit a song and vote can be found on the Sounds of Civic tab on the Honda Civic Facebook page (www.facebook.com/hondacivic).
"We've seen a high crossover of Civic fans and music lovers. And with the launch of the 2012 Honda Civic we saw a perfect opportunity to give our amazing fans a little bit of both," said Steve Center, vice president of national marketing operations for American Honda Motor Co., Inc. "We know our talented fans will show off their skills and submit some great Civic-inspired tunes onto our Facebook page."
The contest has already seen a diverse group of musicians posting songs inspired by the Civic Sedan and Coupe, the sporty Civic Si and the fuel-efficient Civic Hybrid. To submit a song, contestants can enter at: http://pub.honda.com/Xqp.
The first round of voting will begin June 6. When the final votes are tallied on July 17, the top eight finalists will each receive $2,500 in music gear from Sam Ash Music Stores. The top vote getter among the finalists will be awarded a brand new 2012 Civic and have the opportunity to perform live on a 2011 Honda Civic Tour date in Los Angeles.
To kick off the contest and inspire artists, Honda reached out to several popular YouTube musicians to create their own songs about the 2012 Civic. Participating artists include Maria Zouroudis, Julia Dales, Greg Holden and Madi Diaz, as well as Los Angeles hip hop artist, Free Will. Their videos can be viewed on the Honda Civic Facebook Page and the Honda YouTube channel. Throughout the contest, fans can follow updates through the #soundsofcivic hashtag on Twitter and the Sounds of Civic tab on the Honda Civic Facebook page.
To celebrate the launch of the all-new, ninth generation Civic, Honda is sponsoring a creative songwriting competition called The Sounds of Civic, encouraging Facebook fans to submit and vote for original songs inspired by the 2012 Civic. The competition is now accepting submissions until June 5. Voting then begins June 8 and will run through July 17. Information on how to submit a song and vote can be found on the Sounds of Civic tab on the Honda Civic Facebook page (www.facebook.com/hondacivic).
"We've seen a high crossover of Civic fans and music lovers. And with the launch of the 2012 Honda Civic we saw a perfect opportunity to give our amazing fans a little bit of both," said Steve Center, vice president of national marketing operations for American Honda Motor Co., Inc. "We know our talented fans will show off their skills and submit some great Civic-inspired tunes onto our Facebook page."
The contest has already seen a diverse group of musicians posting songs inspired by the Civic Sedan and Coupe, the sporty Civic Si and the fuel-efficient Civic Hybrid. To submit a song, contestants can enter at: http://pub.honda.com/Xqp.
The first round of voting will begin June 6. When the final votes are tallied on July 17, the top eight finalists will each receive $2,500 in music gear from Sam Ash Music Stores. The top vote getter among the finalists will be awarded a brand new 2012 Civic and have the opportunity to perform live on a 2011 Honda Civic Tour date in Los Angeles.
To kick off the contest and inspire artists, Honda reached out to several popular YouTube musicians to create their own songs about the 2012 Civic. Participating artists include Maria Zouroudis, Julia Dales, Greg Holden and Madi Diaz, as well as Los Angeles hip hop artist, Free Will. Their videos can be viewed on the Honda Civic Facebook Page and the Honda YouTube channel. Throughout the contest, fans can follow updates through the #soundsofcivic hashtag on Twitter and the Sounds of Civic tab on the Honda Civic Facebook page.
Wednesday, May 11, 2011
More About the All-New 2012 Honda Civic
From Honda.com:
"The all-new Civic builds on the tremendous popularity of the previous generation with a complete technology makeover and a higher level of refinement and style," said John Mendel, executive vice president of sales for American Honda Motor Co., Inc. "Only the Civic provides the most diverse car lineup in the industry to best meet the needs and preferences of individual customers."
The Civic range consists of sedans and coupes powered by conventional gasoline, high-performance, hybrid, and compressed natural gas engine choices. Technology and features new to the Civic include an available "intelligent" Multi-Information Display (i-MID), an available Eco Assist™ system and a new Motion Adaptive Electronic Power Steering (EPS) system that works in conjunction with Vehicle Stability Assist™ (VSA®), included as standard equipment on all models. All Civic models achieve higher EPA fuel economy ratings1 compared to the 2011 models, up by as much as 8 percent on the highway in Civic Sedans and Coupes equipped with automatic transmissions.
For 2012, the Civic Sedan and Coupe continue to be available in trim level choices of Civic DX (basic features), LX (popular features), EX (full features) and EX-L (luxury features). The new i-MID on Civic LX-and-above models provides a convenient platform for integration of vehicle information and compatible personal electronics with a driver-oriented 5-inch color LCD display and intuitive steering wheel controls. All 2012 Civic models, except the Civic Si, receive Eco Assist™ technology, an innovation that can enhance efficient vehicle operation at the touch of a button while also providing visual feedback to promote or confirm an efficient driving style.
With the best city, highway and combined EPA-estimated fuel economy rating1 for any currently available sedan (44 mpg), the Civic Hybrid introduces the latest generation of the fuel-efficient Integrated Motor Assist (IMA®) system – now with a lithium-ion battery for the first time on a Honda hybrid vehicle. Plus, an entirely new model, the Civic HF, debuts as a value-oriented, high fuel-economy sedan with the best highway fuel economy rating1 (41 mpg) for a conventional, gasoline-only powered vehicle with an automatic transmission. The Civic Natural Gas (previously named Civic GX) remains the only manufacturer-built, natural gas-powered car currently available in the United States and is now available with a navigation system that includes public refueling stations for compressed natural gas (CNG) vehicles. The performance enthusiast-inspired Civic Si Coupe and Civic Si Sedan, each with a larger 2.4-liter engine with 201 horsepower and 22 percent more peak torque than before, debut as the most powerful production Civic Si models ever introduced.
Read entire article here.
Stop by Tyrrell-Doyle Honda to see the 2012 Honda Civic.
"The all-new Civic builds on the tremendous popularity of the previous generation with a complete technology makeover and a higher level of refinement and style," said John Mendel, executive vice president of sales for American Honda Motor Co., Inc. "Only the Civic provides the most diverse car lineup in the industry to best meet the needs and preferences of individual customers."
The Civic range consists of sedans and coupes powered by conventional gasoline, high-performance, hybrid, and compressed natural gas engine choices. Technology and features new to the Civic include an available "intelligent" Multi-Information Display (i-MID), an available Eco Assist™ system and a new Motion Adaptive Electronic Power Steering (EPS) system that works in conjunction with Vehicle Stability Assist™ (VSA®), included as standard equipment on all models. All Civic models achieve higher EPA fuel economy ratings1 compared to the 2011 models, up by as much as 8 percent on the highway in Civic Sedans and Coupes equipped with automatic transmissions.
For 2012, the Civic Sedan and Coupe continue to be available in trim level choices of Civic DX (basic features), LX (popular features), EX (full features) and EX-L (luxury features). The new i-MID on Civic LX-and-above models provides a convenient platform for integration of vehicle information and compatible personal electronics with a driver-oriented 5-inch color LCD display and intuitive steering wheel controls. All 2012 Civic models, except the Civic Si, receive Eco Assist™ technology, an innovation that can enhance efficient vehicle operation at the touch of a button while also providing visual feedback to promote or confirm an efficient driving style.
With the best city, highway and combined EPA-estimated fuel economy rating1 for any currently available sedan (44 mpg), the Civic Hybrid introduces the latest generation of the fuel-efficient Integrated Motor Assist (IMA®) system – now with a lithium-ion battery for the first time on a Honda hybrid vehicle. Plus, an entirely new model, the Civic HF, debuts as a value-oriented, high fuel-economy sedan with the best highway fuel economy rating1 (41 mpg) for a conventional, gasoline-only powered vehicle with an automatic transmission. The Civic Natural Gas (previously named Civic GX) remains the only manufacturer-built, natural gas-powered car currently available in the United States and is now available with a navigation system that includes public refueling stations for compressed natural gas (CNG) vehicles. The performance enthusiast-inspired Civic Si Coupe and Civic Si Sedan, each with a larger 2.4-liter engine with 201 horsepower and 22 percent more peak torque than before, debut as the most powerful production Civic Si models ever introduced.
Read entire article here.
Stop by Tyrrell-Doyle Honda to see the 2012 Honda Civic.
Thursday, May 5, 2011
Motor Trend First Drive: 2012 Honda Civic
From Motor Trend:
Honda wanted the new model to be instantly recognizable as a Civic. Inside, Gen 8's twin-tier dash was kept, albeit significantly revised, to carry on the well-liked and well-established design theme. A large analog tachometer remains the focal point of the lower tier, while a digital speedometer flanked by fuel and engine-temp displays sits up top. New for 2012 is a 5-inch intelligent media info display, or i-MID, that resides in the right corner of the upper tier. Controlled via a steering wheel-mounted keypad, i-MID shows information for audio, Bluetooth phone/audio, fuel economy, clock, and upcoming navigation turns.
Much of the 2012's resemblance to its predecessor stems from the exterior dimensions, which have changed not a tenth of an inch. Length (177.3 inches), width (69.0), and height (56.5) for the sedan are all the same as before; only the wheelbase, at 105.1, has shrunk 1.2 inches. The 2012 coupe's dimensions - LxWxH of 175.5 x 69.0 x 55.0 and wheelbase of 103.2 - are nearly identical to '11's, which differ only in width (-0.1) and wheelbase (-1.1).
You might think interior size has remained status quo, too. You'd be wrong. Sedan passenger volume is up 3.7 cubic feet, from 90.9 to 94.6, with big jumps in rear legroom (+1.6 inches) and shoulder room (+2.9 front, +0.9 rear). Even cargo volume, at 12.5 cubic feet, is up 0.5. Apparently, Honda's approach of "man maximum, machine minimum" paid dividends. And the coupe? It actually shrunk a bit in passenger volume, from 83.7 to 83.2, but cargo volume swells from 11.5 to 11.7 and front shoulder room and rear legroom both see small increases.
By using 5 percent more high-strength steel, Honda claims the Civic's body is 7 percent lighter, 10 percent stiffer in static rigidity, and 11 percent stronger in dynamic rigidity. Further, a new electric power steering (EPS) system, a redesigned front subframe, and a thin-walled fuel tank all combine to shave more lbs. With standard safety equipment including six airbags, Honda's ACE body structure, stability control, and "motion adaptive" EPS, which applies steering assist to prevent loss of control, the 2012 is billed as the safest Civic ever
Read the entire article here.
Learn more about the 2012 Honda Civic at Tyrrell-Doyle Honda.
Subscribe to:
Posts (Atom)