Honda's float has been chosen to lead the 2011 Rose Parade on New Year's Day:
Today Honda revealed its 2011 Rose Parade® float entry called "A World of Dreams," which will lead the 122nd Rose Parade and introduce this year's Parade theme, "Building Dreams, Friendships and Memories," on Saturday, Jan. 1, 2011, at 8 a.m. PST. The 2011 Rose Parade marks Honda's 50th year of collaboration with the Tournament of Roses®.
"Honda and the Tournament of Roses have had a unique, community-oriented and long-term relationship," said Bill Flinn, chief operating officer, Tournament of Roses. "Honda always brings a great amount of creativity and innovation to their Rose Parade entry, and we are excited to have their float kick off the parade this year."
On New Year's Day, parade-watchers will witness a 35-foot fairy-tale castle come to life as a drawbridge is lowered to reveal a royal carriage that introduces the Parade theme. The castle will also include a spectacular pyrotechnics show to signal the beginning of the New Year.
This year, Honda and the Tournament of Roses will utilize Honda's advanced environmental technologies to help the parade function more efficiently and reduce its carbon footprint. For the first time, Honda's float will be propelled by a specially-configured hybrid, low-emission engine.
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